Market to Readers, Not Writers
I make it a point not to follow people on Twitter or G+ who constantly spam links without any type of pre-discussion. Usually, if there is some actual content there that has nothing to do with, “Check out my 5 star book ——> insertlinkhere!” I’ll read the opening, then click the link if I think it’s interesting or not. There’s nothing wrong with sharing content, especially if you think it will help other writers, but when 90% of your follow base are writers… It’s best to keep links to a minimum. Either that, or link to helpful/interesting things. Things WRITERS will find interesting. Share with writers and let them decide if they want to be your readers.
Now, you may ask, well, how do I find readers when most of my followers are
writers? Well, I have a list for that:
- READER TAILORED HASHTAGS
Just like authors/writers have writer-tailored hashtags, there are reader tailored ones, too. #amwriting —-> #amreading. Readers love talking to other readers, especially about books they like to read. Just recently I finished Reached from the Matched Series. Once I finished the book, I used the hashtag #MatchedSeries. I got a couple of hits and DMs from people who wanted to know what I thought, and from those people I got a couple of clicks to my website, then to my book. Don’t sell to people. Share. Then, they may take the time to buy it for themselves.
- JOIN READING CLUBS/COMMUNITIES/GROUPS/LISTS
I’m just going to assume you like to read what you write, so joining reading groups that you enjoy will help lead you to your readers. Make friends. Let them discover you through your profile. MAKE SURE YOU HAVE A LINK TO YOUR WEBSITE. I can’t stress that enough. Please, please, please have it in plain view so it can be easily found. But like I said before, let them find you. Don’t start auto-DMs or any of that nonsense. That’s annoying and a turn-off.
- BE ACTIVE
Don’t just join these groups and disappear until your book comes out, then just spam links. Be active. Support your fellow authors and read some books so you can take part in discussion. The more active you are in those groups – where your readers are – the more likely you are to make a sale. Plus, if someone likes you and your work enough, someone else may promote you. Self-promo works, but it can be annoying. If you can get someone else to promote your work by just being you, that’s a major accomplishment. It will help. I promise.
- REMEMBER, YOU STARTED AS A READER
Supporting and helping other writers by just being a reader, speaks volumes. It shows that you’re active, that you’re not only out to make a sale, and that you genuinely care about other writes. This is where that sharing aspect really comes in. Share your knowledge. Share yourself. Tell people about your favorite books, ask them about theirs, ask about their books, and hopefully they’ll ask about yours. Just don’t forget you started as a reader. Be a reader, and remember what you look for in an author.
This was a really touchy-feely post for me, or at least it seemed that way. Too often I will meet a fantastic author who seems genuinely wanting to help, but in the end only talked to me long enough to sell a book, then disappeared to go sell to someone else. Regardless, I hope everyone I speak to – writer or reader – finds some of my tips and tricks useful and that we can spark up discussion more than once.
Now, for the discussion. I want to divert a little bit and ask a few personal questions, what are your favorite books? Do you read YA? What groups would you be apart of as a writer? Want to ask me a question? Feel free.
And as always, thank you for reading!